In our own journey of transitioning to a sustainable lifestyle, we realised that it was incredibly difficult, if not nearly impossible to do so without sacrificing your standard of living. And not surprisingly enough, in most cases it was due to what’s available to people that impacted the difficulty level. Coming from such a place, we wanted to give people the power to make better choices when they buy things and be able to contribute to the problem, so we decided to bring clean and eco-friendly alternatives of everyday products to an online market.

                                      We believe if enough people start to make even imperfect changes to their lives, it will create the necessary demand for the world to rethink the way we utilize the resources of our planet. With the complexity of the climate issue, the current values and beliefs of our society, and the shockingly little time we may have left to fix things, we think it’ll truly be a masterpiece of our time if humanity can pull it off.